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Understanding Ashish Shelar, Maharashtra IT and Cultural Minister_我的网站
A | 다음달 18일 판교점에 165㎡ 규모 1호점 오픈내년 더현대 서울 2호점 확장제약·바이오 기술력 결합된 60여 개 전문 브랜드 총 250여 개 품목 구성 피부과학 접목한 뷰티영토 확장…현대백화점, 첫 ‘전문 편집숍’ 문 연다. 현대백화점 제공현대백화점이 국내 오프라인 유통 채널 가운데 처음으로 ‘더마 뷰티(Derma Beauty)’ 전문 매장을 공개한다. 가파르게 늘어나는 고기능성 피부 관리 수요를 흡수하고, 다변화된 소비자 취향에 대응해 매장 구성을 다채롭게 다듬는다는 구상이다.더마 뷰티는 의학적 피부 연구(Dermatology)와 화장품(Beauty)을 결합한 영역으로, 의약·바이오 연구진이 정밀 설계에 참여해 성분 효능을 끌어올린 제품을 가리킨다. 본인 피부 조건에 정교하게 부합하는 원료와 효과를 따지는 정밀 소비 경향이 퍼지면서 관련 시장이 세를 넓히고 있다.현대백화점은 오는 9월 18일 판교점 지하 1층에 165㎡(약 50평) 규모의 더마 뷰티 전용 매장 ‘코오드(Khōde)’ 1호점을 연다고 26일 밝혔다. 기존 백화점이나 상업 시설에서 특정 브랜드 내 세부 라인으로 일부 다룬 적은 있으나, 더마 뷰티 자체를 전면에 내건 특화 편집숍 구축은 이번이 최초다.상호명 코오드는 ‘개별 피부 특성(CODE)을 도출하는 정교한 뷰티 공간’이라는 뜻을 담았다. 사용자마다 상이한 피부 상태를 면밀히 측정해 적합한 케어 방안을 제시하겠다는 취지다.표상근 현대백화점 자주뷰티팀장은 중심 구매층인 30~40대 고객 비중이 높고 고기능성 케어류 소비가 활발한 판교점을 첫 거점으로 점찍었다며, 이용객의 동선 편의를 높이기 위해 지하철 연계 통로가 위치한 지하 1층에 매장을 조성했다고 밝혔다.코오드 1호 매장에서는 총 250여 개에 이르는 기능성 상품을 엄선해 선보인다. ‘이지듀’, ‘마데카파마시아’, ‘아데씨’ 등 독자적 제약 기술을 지닌 기업들의 라인업을 비롯해 피부과 의사가 제작 과정에 참여한 ‘포레덤’, ‘주닥’ 등 60여 개 전문 브랜드를 전진 배치한다. 여기에 성분 구성을 꼼꼼히 비교하는 구매 습관에 발맞춰 헤어와 바디용 기능성 제품군도 함께 갖춘다.현대백화점은 판교점 개점을 출발점으로 내년 초 더현대 서울에 2호점을 내는 등 백화점과 아울렛 단지를 중심으로 유통망을 점진적으로 넓힐 계획이다. 이와 함께 제약업계를 포함한 다양한 협력사와 손잡고 코오드 전용 스킨케어 제품 개발도 추진한다.이성환 현대백화점 자주MD사업부장은 맞춤형 고기능성 화장품을 찾는 발길은 계속 늘고 있으나 이를 종합적으로 다루는 오프라인 거점은 드물었다며, 코오드를 통해 한층 높아진 고객 눈높이에 부응하는 다양한 제품을 제시하고 차별화된 오프라인 경험을 선사하겠다고 언급했다.。 “Every role we take on simply expands the responsibility we already carry within.” The words felt inherent to the space… Ashish Shelar is a prominent Indian politician, lawyer, and one of Mumbai’s most recognisable public leaders. A senior figure in the Bharatiya Janata Party, he has served multiple terms as an MLA from Bandra West and held key organisational roles, including President of the Mumbai BJP. Known for his sharp legal mind and grassroots connections, Shelar has played a significant role in shaping Mumbai’s civic and developmental policies, championing issues related to education, urban infrastructure, and youth empowerment. He currently serves as the IT Minister and Cultural Minister of Maharashtra, roles in which he is driving digital growth, creative advancement, and cultural preservation across the state. Beyond politics, Shelar is deeply associated with sports and community initiatives. As former President of the Mumbai Cricket Association, he has supported major sports infrastructure and talent development. A Bandra boy at heart, Ashish Shelar remains an influential voice in Mumbai’s evolving public life. To understand Ashish Shelar is to recognise a figure shaped as much by Mumbai’s vibrant energy as by its quieter, inherited traditions. He is a man who has risen through the city’s layered terrain without severing himself from the places that first formed him. Years spent in a modest chawl did not merely define his beginnings; they created a lifelong grammar of community, discipline and instinctive empathy. His journey is not the familiar arc of a politician sculpted by circumstance, but that of a man who learned early that responsibility grows not from opportunity but from exposure to collective life. Those formative corridors shaped his sense of belonging long before public leadership entered his vocabulary. Even today, beneath the roles he carries, there remains the unmistakable presence of someone who has listened closely to the city’s heartbeat. He understands its festivals and its silences, its ambition and its anxieties, its need for celebration, and its longing for continuity. In Shelar’s public persona, there is a rare blend of assertiveness and accessibility, a combination that allows him to move with equal ease through the institutional corridors of government and the lived reality of people’s everyday concerns. He stands as part of a generation of leaders who have witnessed Mumbai reinvent itself repeatedly, and he carries those transformations within him with a sense of responsibility that feels both personal and civic. The door opened with the quiet certitude of a room designed for conversation rather than display. Inside sat Ashish Shelar, composed and unhurried, carrying the ease of someone who has grown from the same soil as the city he serves. Nothing about the setting felt performative. It had the atmosphere of a familiar Mumbai afternoon where stories drift into the air long before they were spoken aloud. As Rachana Shah and Rhythm Wagholikar took their seats, the room softened into a steady rhythm. Shelar seemed intent on speaking not as a political figure but as a man shaped by the everyday pulse of the city that raised him. What followed was an interaction that moved with an unforced grace. It was a conversation that did not rush to conclusions but allowed insights to surface with their own natural cadence. Memories blended with reflections, personal anecdotes mingled with convictions, and the portrait of a leader quietly deepened. By the time the discussion drew to a close, it felt less like an interview and more like a window into the making of a man who continues to carry Mumbai within him. The interview was warm, engaging, and revealing in its own gentle way, unfolding with the ease of a story that simply needed the right moment to be told. What follows are curated excerpts from a candid and wide-ranging interview with Ashish Shelar, conducted by Rachana Shah and Rhythm Wagholikar…. You grew up in a period that shaped Mumbai’s cultural and social identity. What part of that childhood shaped you? My childhood in a Mumbai chawl was my first schooling. Life unfolded in proximity. You heard your neighbour’s joys and anxieties; you witnessed their efforts and celebrations. You grew into every festival, every household, every shared courtyard. That instinct for coexistence shaped me long before I understood the words for it. It taught me informality, empathy, and a rhythm of belonging that no structured education can offer. Before public life found you, who were you as a young student or dreamer? I was a struggler. There was no early ambition for leadership or public life. I worked hard for better education, for opportunities that seemed modest at the time but mattered immensely. Circumstances kept illusions at a distance. Looking back, I now understand that destiny or perhaps the guidance of my Sadguru had placed the path long before I recognised it. Faith remains central to your life even with the pressures of public responsibility. What sustains that connection? I like being with people. Service has always felt natural to me, whether in development work, healthcare assistance or simple presence. Temple visits are an extension of the same instinct. They keep me aligned with the inner rhythm I rely on. Mumbai has reinvented itself many times. What is the soul of the city today?The soul of Mumbai lies in shared celebration. A society thrives when people come together. In my childhood, Navratri nights, Devikala Utsav, Vrinda Utsav and small school gatherings were part of our emotional landscape. I used to write the display boards for competitions. These details may appear small, but they created belonging. Keeping that spirit alive feels like an essential responsibility. Was there a turning point that shaped your entry into public life? When our chawl was demolished, we moved to Bandra. I was in class four. That move brought me to the RSS Shakha. I entered first to play but soon absorbed the discipline, the stories of Chhatrapati Shivaji Maharaj, the call of Vande Mataram and an early understanding of patriotism. Later came my years with ABVP as a full-time worker and then my journey through the BJP and Yuva Morcha. Each stage introduced its own discipline and widened my worldview. Among the cultural responsibilities you have held, which initiative remains closest to your heart? The UNESCO recognition of the twelve forts of Chhatrapati Shivaji Maharaj as a world heritage ensemble. Eleven forts in Maharashtra and one in Jinji, Tamil Nadu, were brought together under the understanding of the Maratha Military Landscape. For an entire cluster to receive recognition is rare. It has added significant value to our cultural and historical preservation, and this is one thing I hold closer to my heart. If you could highlight a lesser-known cultural treasure of Maharashtra, what would come to mind? There is no single answer,” he quietly smiled. “Our cultural depth stretches across languages, classical and semi-classical music, the energy of Lavani, the strength of theatre traditions, the devotion of the Varkari movement and the architecture of old temples and wells. Much of it has to be experienced rather than described.Politics can be emotionally demanding. How do you maintain balance? Sadhana. My connection with my guru. The guidance of Sai Baba. Daily discipline keeps the mind centred and prevents unnecessary restlessness. If you could pass on three cultural values to the next generation, what would they be? Humility, a mind free of ego and an alignment with nature. When you listen to your inner voice and stay close to nature, life aligns itself with you. Do sports, cinema and literature influence the modern Maharashtrian mindset? Human beings evolve through sensitivity. Films, music and theatre nurture emotional intelligence and expand imagination. They prepare individuals to be receptive and grounded. When your journey is written someday, which chapter would you hope stands out? I do not wish for any chapter to carry my name. Like for example, bringing back the historic sword of Chhatrapati Raghuji Raje Bhosale from London was meaningful, but it belongs to Maharashtra, not to any individual. Our life should be a dedication to humans and humanity. From grassroots worker to cultural minister, what essence defined the transition? Every stage widens your canvas. A ground worker thinks for the locality. A party worker thinks for the organisation. A representative thinks for the constituency. A minister thinks for the state. The thread that binds all stages is the ability to think for others. As the conversation drew to a natural close, the room remained exactly as it had been at the beginning, quiet and steady, untouched by the weight of the words that had passed through it. He carried the city’s shifts within him. He understood its silences, its speed, its contradictions, and its spirit. For Rachana Shah and Rhythm Wagholikar, the interaction became a portrait of a man shaped by Mumbai and now shaping it in return, with a clarity that felt both measured and unmistakably sincere. Also Read: Highlights From The 10th Filmfare Awards Marathi 2025。
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